Onboarding School — Merritt Financial
The Leaders Nest
Merritt Financial • Team Resources
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Internal use only • Prescott, AZ
GETTING STARTED

Onboarding School

Complete Slide-by-Slide Walkthrough — Credibility, Compensation, Field Training, Agency Model

This lesson walks through the complete Onboarding School presentation. Each slide is displayed with written context covering the key points. Use this as a reference anytime you need to review the material.

NEW AGENT ONBOARDING SCHOOL
NEW AGENT ONBOARDING SCHOOL

Welcome to the New Agent Onboarding School. This presentation covers everything you need to know about the GFI opportunity — our credibility, what we do for clients, the compensation structure, the path to agency ownership, and how field training works.

OUR CREDIBILITY
OUR CREDIBILITY

Global Financial Impact is in partnership with Ethos, a technology platform backed by Sequoia Capital and SoftBank — combined worth of $185B. GFI has founders with 100+ years of combined experience, partners with 25+ A-rated Fortune 500 financial institutions, leads the industry in client retention (persistency), and is licensed in all 50 states, Puerto Rico, Canada, the Virgin Islands, and 30+ countries.

WHAT WE DO FOR OUR CLIENTS
WHAT WE DO FOR OUR CLIENTS

We provide value and make an impact across 10 key areas: tax-advantaged wealth accumulation, life insurance and living benefits, debt management and consolidation, mortgage protection, college education funds, asset protection and qualified plan rollovers, estate and legacy planning, infinite banking and family banks, indexed growth strategies (Roth IRA, SEP IRA, Traditional IRA), and business owner strategies.

WHAT MAKES GFI SPECIAL
WHAT MAKES GFI SPECIAL

GFI stands apart with 15 differentiators: the Fulfillment Formula (5 F's), personal and builders compensation (133% Club), 25+ A-rated product providers, leadership retreats and incentive trips, winning culture, simple and proven system, charitable work, ownership opportunity, inspirational marketing, our incredible leadership team, going global (33 countries), plug and play training model, multicultural and diverse, millionaire mentorship, and Ethos technology partnership.

THE NEW ERA SYSTEM
THE NEW ERA SYSTEM

Your path to agency ownership follows 5 clear phases: Phase 1 — Go through the client experience, start the promotion process, get licensed. Phase 2 — Field training and promotion to net license. Phase 3 — Become a Certified Field Trainer. Phase 4 — Become a Marketing Director and earn your $50,000 watch. Phase 5 — Earn your $100,000 ring and become an Executive Marketing Director.

EMPLOYEE VS. AGENCY OWNER
EMPLOYEE VS. AGENCY OWNER

In a traditional job, they start you off being paid more than you deserve — but as your value increases, your pay does not. As a GFI Agency Owner, there is little to no profit in the beginning — but as your value increases, so does your pay, and all profits go to you. This is the fundamental difference between being an employee and building something you own.

THE SIZE OF THE INDUSTRY
THE SIZE OF THE INDUSTRY

The financial services industry is a $109 trillion market — almost larger than real estate ($33T) and retail ($26T) combined, and then doubled. This is the largest industry in the world, and it needs more licensed professionals to serve the growing demand.

TIMING IS EVERYTHING
TIMING IS EVERYTHING

Between 1946 and 1964, approximately 78 million Baby Boomers were born. They accumulated roughly $84 trillion in wealth — the largest wealth transfer in history. By December 31, 2030, the last Baby Boomer turns 65. As Boomers moved through life stages — baby food, toys, fast food, cars, real estate — they are now entering retirement. Families need licensed professionals to guide them.

INCREASING THE SIZE OF YOUR AGENCY
INCREASING THE SIZE OF YOUR AGENCY

Agency growth is measured in Points (net annual revenue). 1 license = 30,000 points per year. Add 10 licensed agents = 300,000 points. At a 35% average spread, that is an additional $105,000 in override income over 12 months. Every 10 new licenses = $105,000 income increase. Do that every month for a year: $1,260,000/year overriding your agency.

WHY AGENTS BUILD AGENCIES
WHY AGENTS BUILD AGENCIES

Five reasons agents choose to build: 1) To supply the demand — the industry is shrinking but the need is growing. 2) To change lives and impact different markets. 3) Passive income — earning income without being there. 4) Promotions into leadership levels. 5) To grow their licensed field force.

MARKETING & ADVERTISING
MARKETING & ADVERTISING

Which client acquisition strategy sounds best? Door knocking, flyers, paying for leads, paying for ads, paying for commercials — or FREE warm and hot market referrals? At GFI, our primary strategy starts with warm market referrals — sustainable, low-cost, high-trust.

WHERE DO WE GET OUR CLIENTS?
WHERE DO WE GET OUR CLIENTS?

Clients come from five sources: Self-acquisition from your personal network, leads provided once you are trained and equipped, referrals from satisfied clients, lead generation campaigns, and your initial 10 field training appointments.

WHAT IS FIELD TRAINING?
WHAT IS FIELD TRAINING?

Field training is a 30 to 45 minute Zoom with 10 people you know in order to share what you are doing in your new career path. It is the foundation of how you learn the business, build your network, and start generating real client conversations.

WHY WE FIELD TRAIN
WHY WE FIELD TRAIN

Five reasons: 1) To teach you how to help families. 2) To build you a strong support system. 3) To build you a strong referral source. 4) To answer any questions your network might have. 5) To rebrand yourself to those who know you as a licensed financial professional. We build you an agency so you have people to go field train.

NON-NEGOTIABLES FOR WINNING
NON-NEGOTIABLES FOR WINNING

Five non-negotiables: 1) Make the upfront decision to not give up. 2) Develop mental toughness. 3) Fall in love with building an agency. 4) Never miss a meeting. 5) Be intentional about personal development.

THE POWER OF TEAMWORK
THE POWER OF TEAMWORK

Just like a McDonald's franchise needs a team to operate, you need a team to build your agency. Could you run a McDonald's on your own? No — you need a team. The same applies here. Would you want to run your agency alone, or would you rather have a team to help you? The GFI model is built on teamwork. Together we can accomplish what none of us could do individually.

PERSONAL COMPENSATION: LIFE INSURANCE
PERSONAL COMPENSATION: LIFE INSURANCE

The formula: Monthly Premium × 12 = Annual Premium (Points), then Points × Agent Level = Personal Compensation. For a $500/month client: Representative (30%) = $1,800, Associate (45%) = $2,700, Senior Associate (50%) = $3,000, Marketing Director (60%) = $3,600, Executive Marketing Director (85%) = $5,100.

WORLD-CLASS COMPENSATION: EMD MODEL
WORLD-CLASS COMPENSATION: EMD MODEL

At the Executive Marketing Director level: help 1 household per week save $500/month = $5,100/week = $265,000/year personal income. Build a team of 6 Associates each doing the same = $14,400/week = $748,800/year agency income. Total: $84,483/month | $1,013,800/year. Hypothetical for illustrative purposes.

ONLY 5 THINGS TO LEARN
ONLY 5 THINGS TO LEARN

You only need to learn 5 things to succeed: 1) The agent onboarding process, 2) Our system, 3) The client presentation, 4) 3 skills (people skills, sales skills, leadership), and 5) Our 5 main products. We will help you every step of the way.

LET'S GET STARTED
LET'S GET STARTED

Thank you for going through Onboarding School. You now have the foundation — credibility, compensation, products, field training, and agency model. Continue to the next lesson to begin your Orientation Class.